Facebook
X
Pinterest
Copy Link
The branded residences sector continues to redefine luxury living in 2026, blending prestigious brand affiliations—hotel, fashion, automotive, and lifestyle—with hotel-level services and strong investment appeal. These properties routinely command 20-35% premiums (and up to 90% in markets like Dubai) over comparable non-branded residences.
Key highlights from recent industry reports:
• Savills’ Annual Report: Branded Residences 2025-26 notes global schemes grew ~19% in 2025, reaching ~910 by year-end (up from 764 in late 2024), nearly tripling since 2015.
• Knight Frank’s Global Branded Residence Survey 2025 projects the total to hit 1,019 schemes by 2030, with a robust pipeline driving sustained double-digit growth.
Major trends shaping the market:
• Rise of non-hotel and standalone brands — Hotel brands still lead (~80-83%), but fashion (Dolce & Gabbana, Fendi, Armani/Casa), automotive (Bentley, Aston Martin), and wellness entrants are surging. Standalone residences (no attached hotel) now represent ~30% of the pipeline, prioritizing pure lifestyle and higher margins.
• Lifestyle over location — Buyers seek wellness amenities (longevity clinics, bio-hacking), private clubs, sustainability, and personalized services, turning branded living into a cultural experience.
• Geographic shift — The center of gravity moves eastward/southward. Dubai dominates with explosive growth, tax advantages, and high sales volumes; Latin America/Caribbean gain from resort projects (e.g., Ritz-Carlton Riviera Maya, Nikki Beach Antigua, Marriott’s strong CALA pipeline); Asia-Pacific (Thailand, Vietnam, India) expands rapidly.
• Fashion/design boom — Hubs like Miami (e.g., 888 Brickell by Dolce & Gabbana) and Dubai feature couture collaborations and starchitect designs.
• Investment resilience — Developers accept 10-20% higher costs for 30-35%+ value uplifts, fueled by high-net-worth demand, generational wealth transfers, and low-maintenance models with excellent resale tied to brand prestige.
• Maturation ahead — Growth moderates post-2028 but persists through upscale formats, wellness/senior niches, and wider accessibility.
In focus regions like Dubai, the Caribbean, and Latin America, these dynamics shine: Dubai leads globally in volume; resort-style branded offerings thrive in CALA; and brand prestige delivers enduring value.
Le Comble
A Higher Way To Live.
